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The industrial landscape of the Bajío region reaches a new milestone in its consolidation as North America’s premier hub for advanced manufacturing and foreign direct investment. Soprema Mexico, a Canadian-founded global leader in waterproofing, insulation, and high-performance building envelope solutions, has officially broken ground on its new manufacturing facility located within Polígono Empresarial San Miguel (PESMA).
The groundbreaking ceremony was attended by key executive leadership from the company and representatives of the State of Guanajuato, including Richard Voyer, CEO of SOPREMA Canada; Igor Mariazzotti, General Director of Soprema Mexico; Estefanía Alard Gómez, General Delegate of Quebec in Mexico; and Alejandro Hernández Fonseca, Undersecretary for Investment Attraction in Guanajuato, representing Governor Libia Dennise García Muñoz Ledo.
High-Impact Project: Investment and Economic Growth
Soprema’s arrival at PESMA highlights international confidence in the park’s industrial infrastructure while driving economic and social momentum across the region:
- Projected Investment: Long-term capital commitment of up to $300 million USD.
- Job Creation: Initial generation of 250 direct jobs, creating key opportunities for local suppliers and engineering talent.
- Future Roadmap: The project outlines 3 to 4 additional expansion phases to build a comprehensive Soprema industrial campus in San Miguel de Allende.
This investment aligns with Guanajuato’s #GuanajuatoSuma economic framework, which focuses on sustainable industrial development, technological integration, and community welfare.
“This investment recognizes Guanajuato’s core strengths and reflects the technical and economic reliability that the state’s infrastructure offers to global operations.”
— Estefanía Alard Gómez, General Delegate of Quebec in Mexico.
Strategic Location and Continental Logistics Connectivity
With over a century of history and operations spanning Europe, Asia, North America, and the Middle East, Soprema selected Polígono Empresarial San Miguel for its world-class logistics platform.
From this strategic base in San Miguel de Allende, the new facility will serve key global markets:
- United States: Direct supply chain access to high-demand states such as Texas, Louisiana, and the Carolinas.
- Latin America: Enhanced distribution capacity for Central and South America.
- Domestic Market: Solidifying its distribution network across Mexico.
“Mexico is a top strategic priority for us. We are not here for the short term; this project is designed to build a strong, profitable relationship for the next 20 to 30 years.”
— Richard Voyer, CEO of SOPREMA Canada.
Why Global Corporations Choose Polígono Empresarial San Miguel
Soprema’s expansion at PESMA reinforces the distinct competitive advantages the park provides for multinational companies seeking scalability, operational security, and high-grade infrastructure:
- Robust Power Infrastructure: Guaranteed electrical supply powered by a dedicated high-capacity substation and private water supply wells.
- Trade Corridor Access: Direct connection to Federal Highways 45 and 57—the logistical spine of NAFTA/USMCA cross-border trade.
- Sustainable Operational Framework: Facilities built to strict environmental standards, ensuring efficient modern manufacturing processes.
Soprema’s groundbreaking reinforces Polígono Empresarial San Miguel as a premier industrial engine, bridging local talent with top-tier global enterprise.